Browsing articles in "Coffee"
Feb 10, 2014

Dumb Starbucks Opens, Tests Parody Laws in Los Angeles

Dumb Starbucks Sign

A few days ago, a coffee shop opened in the Los Feliz neighborhood of Los Angeles. A coffee shop that wasn’t just another Starbucks, but was instead a Dumb Starbucks. It looked like a Starbucks and served coffee, but everything on the menu – right down to the music CDs for sale at the register – had the word “dumb” in front of it. Coffee-lovers in the neighborhood didn’t know what to make of it at first, but they lined up anyway because all that coffee was being given away for free, along with free pastries from a local grocery store.

The store appears to be testing parody law, which basically permits an imitative work to be created to mock or comment on or trivialize a person, topic, company or some other target, by means of satiric or ironic imitation. They have posted a FAQ inside their store (posted below, click to enlarge) that implies that the whole store could be considered to be an art installation – though whoever conceived the store has not revealed why she/he/they decided to target Starbucks in the first place. In fact, the creator(s) of the store has not yet come forward at all, leading to even more speculation. Starbucks, naturally, wants to put a stop to the whole thing because simply adding the word “dumb” to something else is a pretty weak parody attempt.

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Feb 7, 2014

London’s Top Coffee Shops on a Tube Map

London Underground Coffee Map

Starbucks makes it very easy to find their stores, with store locators available on their website and on their app. Independent coffee shops can be harder to find because you actually have to go looking for them. Now, it doesn’t sound like it would be that difficult to locate a coffee shop – but when you want to make sure you find a good one and you are on your way to work, all that wandering around puts it out of the question. If you happen to be in London, you might want to save this map (click map to enlarge) to your phone now because it shows you where some of the best coffee shops in the city are and gives their proximity to the nearest tube station. Now if only we can get a few more of these together for other major cities!

The “Coffee Stops” map is a hobby project of Chris Ward and it is being sold as a limited release print to benefit charity. The small version might not be pretty enough to hang on your wall, but it is enough to direct you to one of the cafes included on it. And keep in mind that you can always start your own wall-sized map at home, then save a picture to your phone for easy reference when you’re out and about.

Jan 31, 2014

Guy Fieri Launches Flavortown K-Cups

Guy Fieri's Flavortown Coffee

If you’ve ever watched the Food Network, you know who Guy Fieri is. One of the network’s most recognizable personalities, the chef is known shows like Diners, Drive-Ins and Dives, where he looks for big flavors in little hole-in-the-wall places. A visit from his show can make a huge difference to the business in one of those little restaurants, bringing them national attention and a big increase in business. People love Guy and want to eat what he is eating – and now they can drink what he is drinking, since he is launching a line of Flavortown K-Cups. The name of the line comes from one of Fieri’s signature catch phrases and the coffee is being produced and distributed by Single Cup Coffee. The coffee pods are available in 8 different flavors and will also be sold as a variety pack so that consumers can get a taste of everything. The flavors are:

  • Guy’s American Diner Blend: One thing you know about a diner is that they’ve got a great cup o’ joe…so here you go!
  • Redwood Roast: Big, bold and strong like the mighty redwoods, this French roast will get your engine started.
  • Unleaded Decaf: Full of rich medium roast flavor, just packin’ a little less horsepower. Continue reading »
Jan 24, 2014

Starbucks Developing “Mobile Ordering”

Starbucks App

It can be frustrating to pull up to your favorite coffee shop and be confronted with a long line when you want to get your coffee and get back on the road. This is especially true here in LA, where a 5 or 10 minute delay in getting on with your commute can mean you’ll be spending an extra 30 minutes in traffic. Yesterday, CEO Howard Schultz confirmed plans to allow customers to place orders through Starbucks’s mobile app and pick them up later. That means that you will eventually be able to order and pay for you drink before you even arrive at Starbucks, so you just need to run in and out with your drink. The idea of “mobile ordering” is one that Starbucks has been talking about for some time, but this is the first time that they’ve confirmed it is in the works. While it might not be a must-have feature for regular drip coffee drinkers, it is a big plus for people who order food that needs to be prepared in some way before it is served. Since Starbucks is planning to continue to build its food options, there will be an increasing demand to cut down the wait times associated with ordering food, especially during busy morning commuting hours.

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