December 1st marks the first of 12 Days of Sharing at Starbucks. This season promotion reveals one new deal every day on a holiday themed advent calendar on the Starbucks website. The deals can be just about anything and you won’t know until the day of if you’ll end up with a discount on your favorite drink, but it’s easy to check back into the site to see what the daily special is. You can also text “12DAYS” to 29943 for text message updates on the deals.
December 1st isn’t a discount on our end. Today, 5 cents from every drink sale is going to be donated to The Global Fund to help fight Aids in Africa. Check back in tomorrow to see what is next!
From the look of Nescafe Taster’s Choice Sticks, you might assume that they want to compete with Starbucks Via by offering sleek single-serve packets of various different flavors of coffee. And they probably do, so I picked up a sample pack to try and compare it to Via, which is now my go-to instant coffee.
The problem with Nescafe Taster’s Choice Sticks is immediately obvious: the packets are filled with instant coffee. Like most freeze dried coffee, the overall flavor is very weak and far too easy to water down with too much liquid in your cup. Unlike instant coffee from a jar, there is no real way to adjust the strength of your coffee by simply adding more; the amount you can use is limited by the amount in the packet. The coffees are, across the board, weak and not very satisfying even for a quick fix. Doubling them up helps some, but they don’t have the robust flavor of something like Starbucks Via no matter what you do.
If you do like your coffee on the (very) mild side, there is one thing to look forward to here. The flavored coffee sticks, like the vanilla and hazelnut, have a very nice (mild) flavor and aroma to them. I will keep some on hand for emergencies – not a bad idea for an actual emergency kit, actually, because they last almost forever! – but I doubt that I’ll be buying these to use on a regular basis.
Time Magazine suggests that coffee may be losing some of its appeal with younger customers. The article rather hilariously cites consumers “health concerns” as a reason for drinking sugar(and chemical)-laden energy drinks over coffee as their pick-me-up of choice. It also doesn’t seem to consider the possibility that while younger drinkers might choose super sweet energy drinks now, that their tastes might change towards different drinks (like coffee, for instance) in years to come, just as the taste for energy drinks also developed over time.
Based on who I see in the coffee shops around me, I have to say that a good percentage of customers are under 25 or so. That’s not a scientific sample by any means, but I’m not too concerned with coffee falling by the wayside any time soon!
The Burger King in my neighborhood has been brewing Seattle’s Best coffee for several weeks with little fanfare. I like Seattle’s Best in general and it’s not easy to find outside of Border’s bookstores, where they are the standard Border’s Cafe company. But in the month of November, Burger King is definitely making it known that they are now partnered with Seattle’s Best by offering Free Coffee Fridays all month long. On Fridays, during breakfast hours (before 10:30 or 11, depending on the store) you can get a free small coffee without any other purchase. Drive through, walk in – however you go, it’s a nice treat to get this morning pick-me-up for free!