As more people do their shopping online, brick and mortar retailers often feel the pinch. We usually picture clothing stores and toy stores, but this kind of shift in shopping behavior also affects other types of stores, including the food and drink vendors in malls and shopping centers. Starbucks is just one example of a store that has seen a dip in some in-store sales over past holiday seasons – after all, commuters may not be stopping in for their morning coffee drink, either! – but this year, they are introducing a promotion that just might turn that trend around. Starbucks will be giving away free drinks for life to 10 lucky customers who use their registered Starbucks card between December 2nd and Christmas. Winning the promotion would entitle you to a free drink of your choice (I assume that you could select a different one every day) every day for the next 30 years. They’ll also be giving away other prizes for participating consumers.
The odds may be slim, but that is a pretty tempting prize for a coffee (or tea, especially since they’re incorporating more Tevana products) lover this holiday season. I’ll most likely be stopping by anyway, but it is a good excuse to get out of the house for a bit after doing the rest of your holiday shopping online.
The biggest problem with Frappuccinos – those delicious ice blended drinks from Starbucks – is that people like to complain about them. Opponents of tasty frozen drinks constantly harp about what calorie bombs they are, annoying the rest of us who want to drink our frozen treats without a guilt trip. It’s true that a super sized Frappuccino with whipped cream has a lot of calories, but so do a lot of other foods. If you don’t want a giant drink, simply order a smaller size. Starbucks is currently test marketing a mini Frappuccino, for those who want the option to order the smallest possible drink.
The new Frappuccinos are currently being tested in Houston and Denver, after a smaller test in San Diego earlier this year. They are 10-ounces – 2 ounces smaller than the current Tall option – and come in a mini cup with their own mini lid. They give customers a slightly less expensive way to taste a new Frappuccino flavor, as well as a slightly lower calorie option than a full size drink.
This week, a man ordered a custom drink from Starbucks that rang in at $54 dollars an an effort to break the record for the most expensive drink ever ordered at Starbucks. The drink was built in a custom cup with all kinds of extra shots and syrups and may or may not have been delicious, since most stories focused on the price of the drink and not the flavor. It was an expensive drink to ring up – but the customer didn’t actually pay for it, since he used his “buy-12-get-one-fee” Starbucks Gold Card perk to buy it.
When you’re not trying to break a record, there are some “normal” drinks that can really break the bank at coffee shops – including, but not limited to, Starbucks – because they include more than a few extras. A large ice blended coffee drink with soy milk, an extra shot and extra chocolate/caramel syrup can easily be over $6. There are local shops in LA where you would pay over $8 for a well-dressed large iced coffee drink. And if you simply order premium brewed coffee – pour-over Kona or Aged Sumatra, for instance – you can potentially see these numbers without any add-ins at all. I’ll admit that I’ll pay over $5 a cup for quality Clover-brewed (or pour-over/siphon) coffee on a pretty regular basis, even though I know those cups can really add up.
How much have you paid for a delicious, customer coffee drink?
I was in Starbucks the other evening and the barista looked rather tired. I asked if he was feeling alright, and he said that he had been caught in a Frappuccino rush for the last hour and it was madness. It was an unusually cool April day in Los Angeles, but Frappuccinos never really go out of season here. In fact, Frappuccinos are one of the most ordered types of Starbucks drinks in Los Angeles in general.
The lovely map above (click to enlarge) shows the most popular Starbucks drinks from some major metropolitan areas across the country. The areas in blue all exhibit a distinct preference for cold beverages, whether blended or over ice, as they tend to have warm weather most of the year. The grey areas prefer hot drinks to cold ones. It’s interesting to see the trends, and I’d be even more interested to see more detailed maps with more specifics, too.