All through September – and there are less than two weeks left in the month, at this point – Whole Foods will be selling coffee at 25¢ per cup. While coffee is generally a high profit margin product, dropping the price down so low doesn’t leave much wiggle room for the retailer. The discount should appeal both to regular shoppers and to coffee drinkers looking for a deal There is no limit to the number of servings (cups are 12-oz.) per customer. Their goal with this promotion is not to make more money off each cup of inexpensive coffee, but simply to bring people in to the store to purchase other products while they’re there.
Whole Foods is a convenient place to pick up a cup of (generally pretty good) coffee while you’re shopping, but it is hardly a coffee destination like a dedicated coffee shop can be. It is possible that a few of the discount-seekers will like what they taste and make Whole Foods a regular morning stop for a coffee and a pastry, even if they don’t end up browsing the rest of the store on their visit.