As more people do their shopping online, brick and mortar retailers often feel the pinch. We usually picture clothing stores and toy stores, but this kind of shift in shopping behavior also affects other types of stores, including the food and drink vendors in malls and shopping centers. Starbucks is just one example of a store that has seen a dip in some in-store sales over past holiday seasons – after all, commuters may not be stopping in for their morning coffee drink, either! – but this year, they are introducing a promotion that just might turn that trend around. Starbucks will be giving away free drinks for life to 10 lucky customers who use their registered Starbucks card between December 2nd and Christmas. Winning the promotion would entitle you to a free drink of your choice (I assume that you could select a different one every day) every day for the next 30 years. They’ll also be giving away other prizes for participating consumers.
The odds may be slim, but that is a pretty tempting prize for a coffee (or tea, especially since they’re incorporating more Tevana products) lover this holiday season. I’ll most likely be stopping by anyway, but it is a good excuse to get out of the house for a bit after doing the rest of your holiday shopping online.