Chick-fil-a has become the latest fast food chain to upgrade their coffee offerings. The fast food chain has popular breakfast sandwiches, but was behind larger chains like McDonalds when it came to coffee options, and in an effort to boost their breakfast sales, they decided to partner with Thrive Farmers Coffee. Thrive is an Atlanta-based startup whose goal is not only to offer retailers better quality coffee, but to offer more revenue to the farmers who grow the beans. Instead of paying the farmers based on the wholesale price of the unprocessed beans, Thrive roasts the beans and sells them, then splits that higher profit with farmers. The payout model offers farmers 50% of the sales price for roasted beans and 75% for green beans that are sold to other coffee roasters.
The Chick-fil-A program has been in development in test stores for over a year, and the chain says that the new brew has boosted coffee sales by 35 percent. The announcement of a national roll-out is huge for Thrive, too. Up until now, the company’s largest account has been a regional Whole Foods-style store, and moving into 1,825 Chick-fil-a stores around the country means that up to 2 million people a day will see the Thrive’s logo.