New York has the most iconic logo of any state: I ♥ NY. It is known around the world – and it is also often copied by fans who love it’s short, sweet message, which was created by created by Milton Glaser in the mid-1970s. New York is also very diligent about following up on instances of trademark infringement when people are caught using their trademarked logo, and that includes asking a New York City coffee shop to stop using a version of it on their merchandise.
The owner of Everyman Espresso has “I <coffee cup> NY” inked on his fingers (pictured above) and this found its way onto the merchandise inside the East Village coffee shop over the years. The state asked them to cease and desist – and the shop shelved their merchandise in order to comply with the state’s request. Customers, however, are less eager to see the state’s side of things and have launched social media campaigns to bring back the cup logo, saying that there is no way that the red cup featured on the coffee shop’s merchandise could be confused with the heart in the state’s logo. It remains to be seen whether the logo will make it back into circulation.