Jan 22, 2013

Want to get your Coffee Like a Rockstar?

Do you ever wish that you could skip the line and have your coffee drink waiting for you at the bar of your local coffee shop in the morning? This scenario is one that has run through every coffee-addict’s mind while waiting in a particularly long, slow line in the morning at a coffee shop. A company called Buck has introduced a program called Coffee Like A Rockstar that will let you, at participating local cafes, skip the line. The idea is that you order your drink through the site or app and pay for it all online, then you simply swing in and pick it up – no waiting.

The program would work best for small, local coffee shops where they could gain an edge over larger chains, as the convenience to the customer could make them more likely to choose the local shop. Starbucks has tried online ordering in the past, but with their volume, the process doesn’t really make much sense. The only downside is that part of the fun of a small, local coffee shop is the atmosphere and the interaction with employees and other customers, most of which would be lost in favor of a quick in-and-out experience. But, if the app drives more business to local coffee joints that join up, it would be a good thing both for their business and for coffee-lovers looking for a little more convenience.

At the moment, there are only two shops participating, both in Burien, Washingtion, the hometown of Buck’s CEO, so you might not get a chance to try it out unless you live in the area. But if you like the sound of the program, it might be something worth talking to the barista (or cafe owner) at your own favorite coffee joint.


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