After two years without any price increases, Starbucks has announced…
A handful of Starbucks stores across the country are getting a new program: Starbucks Evenings. These cafe locations will now be serving wine, beer and a variety of snacks to compliment them in the evenings, from 4pm to closing time. Starbucks says that “After 4 p.m., you’ll experience a more mellow, less hurried atmosphere perfect for winding down” and be able to get a glass of wine and a bite to eat someplace other than a bar or a traditional restaurant. You will still be able to get all of the usual coffee drinks and pastries, but you’ll now also have options that include truffled mac and cheese, cheese plates and chocolate fondue with a variety of dipping options. The wine selection isn’t as extensive as you’d find at a wine bar, but it is curated to provide a range of reds, whites and even sweet, sparkling wines that should offer something for everyone.
The Evenings program is definitely not going to be available at all Starbucks locations, but more stores will be launching the program as the year wears on. The stores where you’ll see this catch on are large stores, with plenty of seating and a customer base that already likes to hang out and relax in the cafe – a lot like many of the stores that offer Clover machines at the moment.
Currently, there are stores in Seattle, Chicago, Atlanta, Portland and in Dulles Airport in Washington DC. There are also two stores in the LA area and I will post a review as soon as I have a chance to visit one. I’m definitely curious to try a little wine before my coffee in the evenings – especially if I’m in the cafe doing a little blogging!