Oct 8, 2012

Is there be a Pumpkin Spice Latte shortage at Starbucks?

Starbucks PSL

Rumor has it that there may be a Pumpkin Spice Latte Shortage at Starbucks this fall. The seasonal drink is so popular that customers start asking about it in August, hoping to be among the first of the year to get their hands on one of the spicy drinks. The lattes taste a lot like pumpkin pie – with a coffee twist – so it is no surprise that the drink is a popular one in the fall. What may be surprising, however, is that it is so popular that there may be a shortage of PSL syrup before the season is over.

The WSJ explains that there isn’t actually a shortage of the spicy syrup used to make the drinks. The shortage is actually caused by consumers drinking pumpkin spice drinks faster than stores get deliveries. There is plenty more syrup ready to be delivered, but fall seems to have started so early this year that the demand for the drink far exceeded what stores were expecting. The result of all of this is alot of tweets from PSL fans who missed their fix when their local store ran out of syrup, causing concern that there might actually be a true shortage. But stores where pumpkin spice is popular should be upping their orders for the syrup as we head further into fall, so we shouldn’t see too many panicked PSL fans until the syrup gets phased out at the end of the season.


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