Jan 18, 2011

Starbucks rolls out “Trente” size

starbucks cup sizes

Starbucks is constantly testing new products and marketing ideas for their stores, running them in just a few test markets around the country at any given time to gauge consumer reactions. They’re rolling out one of these new ideas nationwide in the next few months: the Trente size. This new drink size is a whopping 31-ounces! To put this in perspective, the Vente size currently runs 20 ounces for hot drinks and 24 ounces for cold drinks. Moving up to 31-ounces is quite a big step! Other coffee shops that offer such large sizes tend to promote them for iced tea and similar drinks, rather than hot beverages, because it’s pretty difficult to drink a hot drink of that size and actually have it remain hot.

The new drink size will be rolled out Tuesday in 14 states: Virginia, North Carolina, South Carolina, Georgia, Florida, Alabama, Mississippi, Louisiana, Texas, Oklahoma, New Mexico, Hawaii, Nevada and Arizona.California residents will be able to buy them beginning Feb. 1 and the nationwide rollout should be complete by May 3.


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