Time Magazine suggests that coffee may be losing some of its appeal with younger customers. The article rather hilariously cites consumers “health concerns” as a reason for drinking sugar(and chemical)-laden energy drinks over coffee as their pick-me-up of choice. It also doesn’t seem to consider the possibility that while younger drinkers might choose super sweet energy drinks now, that their tastes might change towards different drinks (like coffee, for instance) in years to come, just as the taste for energy drinks also developed over time.
Based on who I see in the coffee shops around me, I have to say that a good percentage of customers are under 25 or so. That’s not a scientific sample by any means, but I’m not too concerned with coffee falling by the wayside any time soon!