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Saturday, July 31, 2010

Trader Joe’s Joe Coffee

tjs joe coffee

Trader Joe’s Joe Coffee appears to be the supermarket chain’s new house blend. It’s not a stretch to guess this, given the name, but another tell-tell factor is the price. This 14-oz can was just $3.99 (at my local TJs, prices may vary). Their coffees are usually a good deal, but this is easily the most affordable option on the shelf. As the house blend, Joe’s is designed to appeal to as many coffee drinkers as possible. It’s a medium-roast coffee, with a medium-low acidity and a medium body. There are notes of  chocolate and some woodsiness, but it’s overall just a very smooth and drinkable cup that isn’t entirely remarkable. That’s not a bad thing! It means that it hits its mark as an everyday coffee that will appeal to a wide audience  – and at the price point it’s at, the potential audience is pretty big.

  • Emily said,

    hmmmm…that sounds really good, and a great price. Now I have two reasons to go there…I’ve heard great things about their soy sauce, too…something about it being still raw and fermented and so being full of “good” bacteria like yogurt is. :)

  • Mirigothien said,

    Excellent site. It was pleasant to me.,

  • Juanita Osborne said,

    I love Trader Joes! But I haven’t tried their coffee…seems good..its affordable…But they probably wont pay me to drink their coffee or share it…hmmmm..So I think I’ll stick my regular brand of Javafit Coffee. It’s affordable too…they use 100% Pure Low Acidic Arabica Coffee Beans…and they pay me to drink it and share it with others…www.Ilovemycoffee.info

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