Zagat ranks Starbucks as no. 1 coffee
The newest Zagat ratings are out, and Starbucks ended up with the Number 1 Best Coffee ranking in the Fast Food and Quick Refreshment category and the No. 1 Most Popular Quick Refreshment Chain overall. Its competitors included Dunkin’ Donuts, McDonald’s, Peet’s Coffee & Tea and The Coffee Bean & Tea Leaf, just to name a few of the 28 establishments that also fill that category.
Zagat’s ratings are not done by food professionals, but are compiled from user-submitted reviews of the restaurants and eateries that they regularly (or irregularly, if they’re bad) visit. This makes the Zagat reviews significant because they offer companies some insight into how the consumers are enjoying their products.
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